Agentic Merchant ("we", "our", or "us") is committed to safeguarding your personal data and upholding absolute transparency. This Privacy Policy details how we collect, store, utilize, and protect your information across agenticmerchant.co (the "Site") in full compliance with applicable data protection legislation, including the EU & UK General Data Protection Regulation (GDPR), the Australian Privacy Act 1988 (Cth), and international privacy standards.
1. Collection of Personal Information
We collect personal information that you intentionally and voluntarily provide to us when you interact with our Site. Specifically:
- Contact & Strategy Inquiries: When you submit our Free Operational AI Audit form, Book a Strategy Session modal, or message forms, we collect your Full Name, Work/Business Email Address, Company/Practice Name, and any operational details, bottlenecks, or notes you submit in your inquiry.
- Technical & Server Logs: To maintain site resilience and security, our web servers record routine technical diagnostic data. This may include your IP address, browser type, device information, operating system, and request timestamps. This technical information is used strictly for routine administration, maintenance, and security monitoring.
2. Google Analytics & Cookie Practices
We deploy Google Analytics 4 provided by Google Ireland Limited / Google LLC. We use Google Analytics solely to measure high-level website traffic, user interaction patterns, and performance metrics (e.g., page views, session duration, and device screen sizes).
Google Consent Mode v2 & Privacy Safeguards
Our Site implements Google Consent Mode v2. By default, all non-essential analytics storage and advertising identifiers are set to denied until you affirmatively choose to provide consent.
- If you select "Accept All" in our Cookie Banner, Google Analytics cookies are activated to assist our engineering team in optimizing site usability.
- If you choose "Essential Only", analytics storage remains strictly disabled, and no analytics cookies are written to your browser.
No Third-Party Advertising Trackers: We do not deploy cross-site advertising retargeting pixels (such as Meta Pixel, TikTok Pixel, or third-party ad exchanges), nor do we participate in commercial data-broker networks.
You can learn more about Google's privacy practices by reviewing the Google Privacy & Terms or install the official Google Analytics Opt-out Browser Add-on.
3. Legal Bases for Processing Under GDPR & UK GDPR
If you are located within the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following lawful bases established under Article 6 of the GDPR:
Consent (Art. 6(1)(a))
For non-essential performance cookies and analytical measurement. You may withdraw or modify this consent at any time.
Contractual Necessity (Art. 6(1)(b))
To evaluate your operational requirements, provide requested free AI audits, schedule discovery sessions, and prepare consulting proposals.
Legitimate Interests (Art. 6(1)(f))
To safeguard our IT infrastructure, protect against abusive submissions, and maintain high site availability and performance.
Legal Obligation (Art. 6(1)(c))
To comply with applicable tax, legal, or accounting recordkeeping requirements where mandatory.
5. Security & International Data Transfers
The security of your personal information is paramount to us. We implement appropriate organizational and technical safeguards, including modern cryptographic transmission protocols (TLS/HTTPS), secure cloud storage, and restricted credential management.
While we strive to use commercially acceptable means to protect your personal information, remember that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.
Where personal data is transferred internationally (e.g. across servers located outside the EEA, UK, or Australia), we ensure that appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent UK/Australian data transfer frameworks.
6. Data Retention
We retain personal information gathered through contact requests, audit intake forms, and discovery consultations only for as long as necessary to fulfill the purposes for which it was collected, provide ongoing consulting services, resolve disputes, and maintain compliance with statutory legal obligations. When no longer required, personal data is securely deleted or anonymized.
7. Your Rights Under GDPR & Data Protection Laws
Depending on your jurisdiction (including the EU, UK, and Australia), you hold key statutory rights regarding your personal information:
To exercise any of these rights, please email us directly at hello@agenticmerchant.co. You also have the right to lodge a complaint with an applicable data protection supervisory authority (such as the UK Information Commissioner's Office (ICO), the Office of the Australian Information Commissioner (OAIC), or your local EEA supervisory authority).
8. Changes To This Privacy Policy
This Privacy Policy is effective as of September 2026, and will remain in effect except with respect to any future revisions, which will take effect immediately upon being posted on this page.
We reserve the right to update or modify our Privacy Policy at any time, and you should inspect this Privacy Policy periodically. If we enact material changes, we will notify you either via the email address you have provided us or through a prominent notice on our Site.
9. Contact Information
For any questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact our data governance team directly:
Agentic Merchant — Privacy & Data Governance
Email: hello@agenticmerchant.co
Website: https://agenticmerchant.co